CHEK  (CH) TV CAPTURES INTERNATIONAL AWARDS IN PROMOTION & DESIGN

CHEK (Now CH) TV’s promotion and design were honored with three Gold and three Silver at the Promax and BDA (Broadcast Designers Assoc.) gala awards ceremonies held in Toronto.

CHEK TV’s ‘Cops For Cancer’ Campaign received a Gold Promax Award for special projects. Previously, CHEK TV news anchor Hudson Mack and sports personality Alex Robertson voluntarily had their heads shaved during the 5:30 newscast in support of ‘Cops For Cancer’ in Victoria. Two-hundred and thirty-two Greater Victoria police officers and friends shaved their heads to raise money for research into childhood cancer. Peter S. Dawson, President of the Victoria branch of the Canadian Cancer Society told the station, "You brought a whole new magnitude to the project. Truly a wonderful initiative." With the Victoria station’s help, the ‘Cops For Cancer 97’ campaign raised over $130,000, well over the $40,000 target.

CHEK TV won two more Gold Awards. One for ‘UNO’, a promotion of a festival of solo performers, and another for the station’s holiday IDs. The animated ‘Buckle Up - Xmas’ & ‘Hallowe’en Sucks’ designed by CHEK TV’s Dave Lackmanec also won Silver in BDA.

Two Silver Awards were also presented to CHEK TV, one for a print ad "News & More News", and another for the ‘Legends Fastball’ campaign, the creative which was done by Broughton Communications Group, Victoria.